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MCE-Con-201 Valid Test Cram, MCE-Con-201 Practice Exam Questions

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q25-Q30):

NEW QUESTION # 25
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, social post enagements and natural search reports month over month
B. Monitor no of prospects, form submission and email open rate reports month over month
C. Monitor no of prospects, social post enagements and paid search reports month over month
D. Monitor no of visitors, form conversion and email click-through rate reports month over month

Answer: A

NEW QUESTION # 26
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A. Static or Dynamic list
B. Test List
C. Dynamic List
D. Static List

Answer: D

NEW QUESTION # 27
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A. Match ANY overall logi Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
B. Match ALL overall logiC. Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
C. Match ANY overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
D. Match ALL overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Answer: A

NEW QUESTION # 28
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler for each white paper
B. Create a form per white paper and enable progressive profiling
C. Create a form handler and enable progressive profiling
D. Create a form and enable progressive profiling

Answer: B

NEW QUESTION # 29
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

A. They should ensure their URL structures can handle parameters before verifying the connector.
B. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
C. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
D. The connector cannot be linked directly to an MCC account.

Answer: B

NEW QUESTION # 30
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