Certification CRT-550 Questions, CRT-550 Review Guide

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To prepare for the CRT-550 exam, candidates need to have a strong understanding of Marketing Cloud concepts and best practices. They should be able to demonstrate their ability to create and execute effective marketing campaigns, manage data and audiences, and analyze campaign performance. In addition, candidates should be familiar with Salesforce Marketing Cloud products and features, such as Email Studio, Mobile Studio, Advertising Studio, and Social Studio.

To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the CRT-550 Exam. CRT-550 exam is designed to evaluate the candidate's ability to use the Salesforce Marketing Cloud platform to create effective marketing campaigns that drive engagement and revenue. CRT-550 exam consists of 60 multiple-choice questions and must be completed within 105 minutes. Candidates must score at least 68% to pass the exam.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q148-Q153):

NEW QUESTION # 148
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Google Analytics 360
B. Audience Studio
C. Data Studio
D. Web Analytics Connector

Answer: A

Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. References: https://help.salesforce.com/s
/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm&type=5

NEW QUESTION # 149
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

A. creating customer segments from multiple data extensions
B. Setting behavior-based goals
C. Designing decision logic via an intuitive user interface
D. Building simple segmented campaigns without SQL queries
E. Processing zipped and encrypted file containing subscriber data

Answer: A,C,E

NEW QUESTION # 150
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

A. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
B. Pick "Choose from list," selecting the from name and from email values from the list of account users.
C. Match the external keys of the sender profile and data extension containing account representative details.
D. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

Answer: A,D

NEW QUESTION # 151
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

A. Share data extensions from the top-level BU.
B. Create a local copy ofthe product data in each BU.
C. Give users the Administrator Role so they can see all of the data.
D. Use the File Transfer Activity to import data into each BU.

Answer: A

Explanation:
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating localcopies or duplicating data.
References:https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units

NEW QUESTION # 152
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

A. Automation Studio and Interaction Builder
B. Journey Builder
C. Automation Studio
D. Automation Studio and Journey Builder

Answer: B

Explanation:
Journey Builder can be used to send a weekly coupon campaign with a reminder three days later at the subscribers' optimized send time. Journey Builder allows users to create cross-channel customer journeys that deliver personalized messages at the right time and on the right channel. Journey Builder can use Einstein Send Time Optimization to determine the optimal time to send an email based on each subscriber's past engagement behavior. References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.
htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_einstein_send_time_optimization.
htm&type=5

NEW QUESTION # 153
......

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Certification CRT-550 Questions, CRT-550 Review Guide

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q148-Q153):

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